Privacy Policy

Last Updated: 18/02/2026

1. Who We Are

Propertypacks Ltd

Registered in England & Wales

ICO Registration Number: ZC094677

Email: info@propertypacks.io

We are the Data Controller under UK GDPR.

2. What Data We Collect

Personal Data

  • Name
  • Email address
  • Company details
  • Billing details (processed by Stripe)
  • IP address

Property & Uploaded Data

  • Property addresses
  • Floor plans
  • Images
  • Schedules of works
  • Legal packs
  • Financial inputs

Usage Data

  • Reports generated
  • Features used
  • AI prompts (used for service delivery only)
  • Cancellation reason and optional feedback note, if provided when cancelling a subscription (used solely to improve our service)

3. How We Use Your Data

We process data to:

  • Provide valuation reports
  • Deliver subscriptions
  • Process payments
  • Maintain security
  • Improve functionality (including analysing optional cancellation feedback to understand why users leave)
  • Communicate updates

4. Legal Basis

We rely on:

  • Contractual necessity
  • Legitimate interests
  • Legal obligations
  • Consent (for marketing)

5. AI Processing

  • AI analyses uploaded documents to generate reports.
  • Uploaded data is not used to train public AI models.
  • Processing is limited to delivering your requested service.

6. Cookies

We use the following types of cookies and similar technologies:

  • Essential — required for login and session management (for example, Clerk). These always run and are not controlled by the cookie banner.
  • Optional analytics — Mixpanel (EU-hosted product analytics). These are only enabled if you click Accept on our cookie banner.
  • Marketing measurement — Meta Pixel for ad attribution and conversion tracking.
  • Performance / page metrics — Vercel Analytics and Speed Insights for aggregated page views and performance.

You can accept or reject optional cookies using the banner when you first visit the site. You may also clear site data in your browser to reset your choice. See section 10 to withdraw consent or contact us.

7. Data Sharing

We may share data with:

  • Hosting providers
  • AI service providers
  • Payment processors (Stripe)
  • Analytics providers (Mixpanel — EU residency; Vercel Analytics)
  • Marketing providers (Meta Pixel)

All processors are bound by data protection obligations.

8. International Transfers

If data is transferred outside the UK, we use:

  • Standard Contractual Clauses
  • Approved safeguards under UK GDPR

9. Data Retention

  • Active accounts: retained while active
  • Cancelled accounts: deleted within 30–90 days
  • Financial records: retained for 6 years

10. Your Rights

You have the right to:

  • Access your data
  • Rectify inaccuracies
  • Request deletion
  • Restrict processing
  • Data portability
  • Withdraw consent
  • Complain to the ICO (Information Commissioner's Office)

ICO Website: https://ico.org.uk

11. Security

We implement:

  • Encrypted storage
  • Access controls
  • Security monitoring
  • Incident response procedures

Note: No internet transmission is 100% secure.

12. Changes to This Policy

  • We may update this Privacy Policy from time to time.
  • Material changes may be notified via email.
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Privacy Policy